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Topik Is a Product That Is Sprayed on Thinning Hair

Question 93

Multiple Choice

Topik is a product that is sprayed on thinning hair and makes to hair appear thicker.The manufacturer considers its potential market to be blue-collar workers who earn less than $30,000 per year,are divorced,and who like to think of themselves as weekend athletes.The manufacturer of Topik considers this group to be which of the following?


A) a population sample
B) a demand group
C) utility market
D) a target market

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