The CBC Is Experiencing Poorer Ratings During the New Fall

Multiple Choice

The CBC is experiencing poorer ratings during the new fall season than anticipated because of the decreasing number of younger people.Many experts in the entertainment industry believe that the audience for programming on the CBC network is people over the age of 55 in spite of claims by executives that its programming is designed to reach a younger,less conservative audience.Which of the following statements correctly describes this situation?

A) CBC does not have a target market.
B) The target market for CBC is people over the age of 55.
C) CBC does not need a target market because other television networks succeed without one.
D) CBC is efficiently reaching its self-defined target market