Multiple Choice
Revlon is in financial trouble; its total debt is 150 percent greater than its total assets.To increase sales,the cosmetics manufacturer hired actress Halle Berry to be its spokesperson.The company hopes Berry will act as which of the following influences on consumers?
A) an opinion leader
B) a service provider
C) an innovator
D) a target recipient
Correct Answer:
Verified
Correct Answer:
Verified
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