Multiple Choice
The 7-member Beauchamp family recently purchased a mini-van because the ads for a GM Horizon showed that it could haul 8 or more people and still have room for books,bags,and sports equipment.GM Horizon was using which of the following forms of segmentation in its advertising?
A) volume
B) psychographic
C) benefit
D) geographic
Correct Answer:
Verified
Correct Answer:
Verified
Q3: Shenshen Zhongxing Telecom (ZTE)is a Chinese company
Q39: Which of the following are examples of
Q55: The categories of heavy, moderate, and light
Q60: What is the key difference between consumer
Q73: Which one of the following is a
Q79: Which of the following concepts is based
Q105: An ad for Virgin Airlines shows a
Q107: A(n)_ is a large computerized file of
Q118: Lee Robi has developed a dog shampoo
Q157: What kind of segmentation is the publisher