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    Exam 12: Understanding the Customer
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    Which of the Following Is BEST Described as Creating a Unique
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Which of the Following Is BEST Described as Creating a Unique

Question 30

Question 30

Multiple Choice

Which of the following is BEST described as creating a unique marketing mix for every consumer?


A) niche marketing
B) aggregated marketing
C) macromarketing
D) one-to-one marketing

Correct Answer:

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