Multiple Choice
U.S. Electric, the maker of a highly innovative xenon light bulb used in large, manufacturing facilities, finds that it has excess inventory. The firm increases its direct marketing budget by 20 percent and adds three new sales representatives. This company is operating as if it were in which of the following orientations?
A) Production
B) Sales
C) Market
D) Customer
E) Societal
Correct Answer:
Verified
Correct Answer:
Verified
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