​The Marketing Concept Is a ______________ That Guides the Overall

Multiple Choice

​The marketing concept is a ______________ that guides the overall activities of an organization. It has evolved over time from a ______________ in the second half of the 19^th century to a _____________ today.

A) sales philosophy; product orientation; sales orientation
B) philanthropic philosophy; product orientation; market orientation
C) tactical philosophy; product orientation; market orientation
D) management philosophy; product orientation; market orientation
E) ethical philosophy; product orientation; sales orientation