Your Marketing Team Is Having a Brainstorming Session to Finalize

Multiple Choice

Your marketing team is having a brainstorming session to finalize your target marketing strategy. To make sure all team members are on the same page, you make the following statement to keep the discussions focused:

If we determine that the needs of the customers we are targeting are ______________, then we need to pursue a _______________ targeting strategy.

A) Homogeneous; Undifferentiated
B) Heterogeneous; Undifferentiated.
C) Heterogeneous; Concentrated
D) Homogeneous; Correlated
E) Heterogeneous; Concentrated.