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    Exam 8: Business Markets and Buying Behavior
  5. Question
    A Disadvantage of Reciprocity Is That It Can Lead to
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A Disadvantage of Reciprocity Is That It Can Lead to

Question 35

Question 35

Multiple Choice

A disadvantage of reciprocity is that it can lead to


A) a price war.
B) higher promotional costs.
C) more competitive firms entering the industry.
D) less-than-optimal purchases for the buyer.
E) longer periods of negotiation.

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