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As Digital Communication Technologies Have Advanced, It Is Possible for Marketers

Question 102

Multiple Choice

As digital communication technologies have advanced, it is possible for marketers to


A) have more control over their product's positioning.
B) have more control over the processing of information.
C) have more control over people's perceptions of their business.
D) be more selective on news releases regarding their company.
E) reach markets that were previously inaccessible.

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