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    Exam 11: Product Concepts, Branding, and Packaging
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    The Weakest Level of Brand Loyalty Is Brand
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The Weakest Level of Brand Loyalty Is Brand

Question 171

Question 171

Multiple Choice

The weakest level of brand loyalty is brand


A) recognition.
B) insistence.
C) equity.
D) trial.
E) preference.

Correct Answer:

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