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    Exam 11: Product Concepts, Branding and Packaging
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    What Is the Most Protectable Brand Type as Determined by a Series
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What Is the Most Protectable Brand Type as Determined by a Series

Question 102

Question 102

Multiple Choice

What is the most protectable brand type as determined by a series of court decisions?


A) Generic
B) Suggestive
C) Descriptive
D) Arbitrary
E) Fanciful

Correct Answer:

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