Karla Tells Jeff That She Likes His Team's Idea About

Multiple Choice

Karla tells Jeff that she likes his team's idea about a new three-lace running shoe but wants him to put together some figures regarding anticipated sales, costs, and resulting profits. She is asking Jeff to proceed to which stage of the new-product development process?

A) Idea generation
B) Business analysis
C) Commercialization
D) Test marketing
E) Screening