Your Company Is Preparing to Launch a New Product Next

Multiple Choice

Your company is preparing to launch a new product next month. Since you are leading the launch effort, you called a meeting of all stakeholders to discuss how the product should be positioned in the market. You acknowledge that the product will carry a higher price than competing products, but all the independent rating agencies have concluded that the product has superior performance characteristics relative to its competing brands.​ ​
Which of the following bases for positioning should you use for this product?

A) Avoiding competition should be the basis for positioning the product.​
B) The style of the product should be the basis for positioning the product.
C) The target market for the product should be the basis for positioning the product.
D) Head-to-head competition should the basis for positioning the product.
E) The price of the product should be the basis for positioning the product.