Sony Corporation Has a Particular Approach for Determining Its Advertising

Multiple Choice

Sony Corporation has a particular approach for determining its advertising appropriation. A problem with this technique, however, is that the people in the marketing department have difficulty estimating the level of effort needed to achieve certain goals. This problem is characteristic of the ____ approach.

A) reliable-appropriation
B) match-competition
C) arbitrary
D) objective-and-task
E) percent-of-sales