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Fraudulent Usage, Inability to Attract Potentially Brand-Loyal Customers, and Use

Question 56

Multiple Choice

Fraudulent usage, inability to attract potentially brand-loyal customers, and use by current customers but not new customers are believed to be disadvantages of which of the following?


A) Sweepstakes
B) Money refunds
C) Frequent-user incentives
D) Coupons
E) Premiums

Correct Answer:

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