An Unfavourable Sales-Mix Variance Would MOST Likely Be Caused By

Multiple Choice

An unfavourable sales-mix variance would MOST likely be caused by:

A) a new competitor providing better service in the high-margin product sector.
B) the company offering low-margin products at a higher price.
C) a competitor having distribution problems with high-margin products.
D) the company experiencing quality-control problems that get negative media coverage of low-margin products.