The Return on Investment Is Usually Considered the Most Popular

Multiple Choice

The return on investment is usually considered the most popular approach to incorporating the investment base into a performance measure because:

A) it blends all the ingredients of profitability into a single percentage.
B) it is similar to the company's price earnings ratio which is available daily in the financial press.
C) once determined,there is no need to use it with other measures of performance.
D) Both A and C are correct.