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    Business
  3. Study Set
    OM 5
  4. Exam
    Exam 1: Goods, Services, and Operations Management
  5. Question
    A Customer Benefit Package (CBP) Consists of Both a Primary
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A Customer Benefit Package (CBP) Consists of Both a Primary

Question 46

Question 46

True/False

A customer benefit package (CBP) consists of both a primary good and a primary service.

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