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  3. Study Set
    OM 5
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    Exam 3: Measuring Performance in Operations
  5. Question
    The Value of a Loyal Customer Quantifies the Total Revenue
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The Value of a Loyal Customer Quantifies the Total Revenue

Question 7

Question 7

True/False

The value of a loyal customer quantifies the total revenue or profit each target market customer generates over the buyer's life cycle.

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