Which of the Following Does NOT Describe How Customers Evaluate

Multiple Choice

Which of the following does NOT describe how customers evaluate services in a manner that differs from the way they evaluate goods?

A) Customers rely more on information from nonpersonal sources when evaluating services prior to purchase.
B) Customers perceive greater risks when buying services than when buying goods.
C) Customers can form prior expectations of expected service quality.
D) Dissatisfaction often results from a customer's inability to properly perform or co-produce his or her part of a service.