Which One of the Following Statements in the Lawn Care

Multiple Choice

Which one of the following statements in the Lawn Care Company (LCC) case study is TRUE?

A) The LCC already had experience and capabilities in the residential lawn application service and market segment, and was considering using this expertise to enter the golf and park market segment.
B) The gross margin on grass seed and fertilizer were higher than on the lawn application service.
C) Service management skills play a major role in the LCC current strategy and vision of the business at the time of the case.
D) The order winner for the current strategy at LCC is the high quality of physical goods.