Identify a TRUE Statement About the Lawn Care Company (LCC)

Multiple Choice

Identify a TRUE statement about the Lawn Care Company (LCC) case study.

A) The LCC already had experience and capabilities in the residential lawn application service and market segment, and was considering using this expertise to enter the golf and park market segment.
B) The gross margin on grass seed and fertilizer was higher than on the lawn application service.
C) Service management skills play a major role in the LCC current strategy and vision of the business at the time of the case.
D) The application service for parks and golf courses provided by a competitor of Lawn Care can be considered the competitor's competitive advantage.