Multiple Choice
Which of the following statements concerning SWOT analysis is FALSE?
A) Strengths are the factors that give the firm a comparative advantage in the marketplace.
B) Weaknesses result when the company has potentially exploitable advantages over other firms.
C) Opportunities are environmental factors that favor the firm.
D) Threats are environmental factors that can hinder the firm in achieving its goals.
E) None of these are correct (that is, all statements are true) .
Correct Answer:
Verified
Correct Answer:
Verified
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