Which of the Following Is True of COQ Measures

Multiple Choice

Which of the following is true of COQ measures?

A) They forecast customer satisfaction and employee satisfaction, which are useful indicators of long-run performance.
B) They focus managers' attention on how poor quality affects operating income.
C) They direct attention to financial processes that help managers identify the precise problem areas that need improvement.
D) They provide immediate short-run feedback on whether quality-improvement efforts are succeeding.