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  2. Topic
    Business
  3. Study Set
    OM 4
  4. Exam
    Exam 1: Goods, Services, and Operations Management
  5. Question
    Explain a Customer Benefit Package (CBP)
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Explain a Customer Benefit Package (CBP)

Question 40

Question 40

Essay

Explain a customer benefit package (CBP).Also, differentiate a primary good or service from a peripheral good or service.

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A customer benefit package (CBP) is a cl...

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