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    OM 4
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    Exam 3: Measuring Performance in Operations
  5. Question
    It Costs 3 to 5 Times More to Keep an Existing
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It Costs 3 to 5 Times More to Keep an Existing

Question 11

Question 11

True/False

It costs 3 to 5 times more to keep an existing customer than to acquire a new customer.

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