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    Business
  3. Study Set
    OM 4
  4. Exam
    Exam 6: Goods and Service Design
  5. Question
    The Design of a Customer Benefit Package (CBP) Focuses on the Operational
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The Design of a Customer Benefit Package (CBP) Focuses on the Operational

Question 5

Question 5

True/False

The design of a customer benefit package (CBP) focuses on the operational choices that the firm must make in order to provide the CBP.

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