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In One Study, Participants Said That a $90 Wine Tasted

Question 475

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In one study, participants said that a $90 wine tasted better than a $10 wine, although the participants had really tasted the same wine. Interestingly, the participants' functional MRI images showed that the pleasure areas of their brains were more active when they were told they were drinking the "$90 wine." The results of this experiment illustrate that


A) suggesting the wine was expensive created a perceptual expectancy that it would taste better.
B) few people are supertasters that have the ability to discern the difference in wines.
C) few people are trained to do adequate reality testing.
D) suggesting the wine was expensive created inattentional blindness, blocking the actual taste sensation of the wine and creating a delusion.

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