According to Economist Jesse Shapiro, the Intent of Much Advertising

Multiple Choice

According to economist Jesse Shapiro, the intent of much advertising is to

A) lie to the consumer regarding their product.
B) provoke creative thinking in consumers about how this product can benefit them.
C) "jam" the consumer's memory with positive impressions of a product.
D) appeal to consumer's vanity and selfishness by "tricking the consumer into buying a product that will 'prolong' life, beauty, and youthfulness."