Multiple Choice
According to economist Jesse Shapiro, every extra commercial you view adds one more positive memory of that product to your long-term memory, thus increasing your positive impression of this product. Shapiro refers to this as
A) "memory jamming."
B) "priming" implicit memories.
C) the serial position effect.
D) flashbulb memories.
Correct Answer:
Verified
Correct Answer:
Verified
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