Multiple Choice
According to research on advertising, which of the following statements is FALSE?
A) Storing enough positive memories from commercials can eventually create "memories" that never happened.
B) The more positive fictional commercials we see, the more likely we are to remember an actual negative experience with the product due to the contrast.
C) "Memory jamming" occurs because of elaborative processing.
D) The intent of much advertising is to "jam" our memories with positive impressions of a product, not just to familiarize and inform us about the product.
Correct Answer:
Verified
Correct Answer:
Verified
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