According to Economist Jesse Shapiro, the More Positive Fictional Commercials

Multiple Choice

According to economist Jesse Shapiro, the more positive fictional commercials we see, the less likely we are to remember an actual negative experience with a product because

A) the commercial produces an indelible implicit memory that is difficult to eradicate from one's memory.
B) of the impact of peer pressure on people's attitudes.
C) the positive fictional memories of the commercial "jam," or block, our ability to remember actual negative memories when deciding whether to buy a product.
D) of cognitive dissonance and our tendency to rationalize our decisions.