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The Top-Flite Salesperson Calls on a Sports Equipment Retailer and Describes

Question 55

Multiple Choice

The Top-Flite salesperson calls on a sports equipment retailer and describes his company's new golf balls as having "titanium in the cover to create explosive distance" and "tungsten in the core for amazing control on the greens". In the communication process, the description of the golf balls is the:


A) medium.
B) feedback.
C) source.
D) message.
E) decoder.

Correct Answer:

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