A Salesperson Who Wants to Build a Caring Relationship with a Potential

Multiple Choice

A salesperson who wants to build a caring relationship with a potential key account has analyzed the customers' needs and explained product benefits. Next, the salesperson should:

A) provide follow-up service.
B) develop an account penetration program.
C) gain a commitment to buy.
D) wait for the buyer to close the sale.
E) look for other needs to analyze.