Large Amounts of Money,time,and Effort Are Wasted Because Requests for Marketing

Multiple Choice

Large amounts of money,time,and effort are wasted because requests for marketing information were poorly formulated.The preceding could have been avoided if the researcher had:

A) found out exactly why the information was being sought.
B) stated his/her objectives more clearly.
C) recognized the opportunity.
D) determined whether the information already exists.
E) all of the above