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Starbuck's Keeps Records of Its Customers' Purchases Via Their Starbuck's

Question 54

Multiple Choice

Starbuck's keeps records of its customers' purchases via their Starbuck's reward card and provides them with a coupon for a free drink after five purchases. This is an example of__________.


A) an internal database
B) data mining
C) URL marketing
D) database marketing
E) none of the above

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