At the End of a Trip Aboard Their Cruise Ships

Multiple Choice

At the end of a trip aboard their cruise ships, Disney leaves questionnaires in the staterooms of passengers asking them to rate the cleanliness, service, and meal quality among other various attributes. The questionnaire uses a numerical rating system from very satisfied to very dissatisfied. What type of scale are they using?

A) graphic rating scale
B) itemized rating scale
C) rank-order scale
D) comparative scale