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    Exam 9: The Concept of Measurement and Attitude Scales
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    _________________ Asks a Respondent to Pick One of Two Objects
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_________________ Asks a Respondent to Pick One of Two Objects

Question 87

Question 87

Multiple Choice

_________________ asks a respondent to pick one of two objects from a set, based on some criteria.


A) Constant sum scales
B) Rank order scales
C) Graphic rating scale
D) Paired comparison scale

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