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The Maker of Wrigley Chewing Gum Funded a $10 Million

Question 53

Multiple Choice

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular healthcare maintenance instead of only when they are sick.Wrigley is taking a(n) ____ approach to social responsibility.


A) proactive
B) offensive
C) defensive
D) participative
E) accommodative

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