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    Exam 7: Managing Strategy and Strategic Planning
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    Southwest Airlines Gained Access to the Atlanta Market When It
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Southwest Airlines Gained Access to the Atlanta Market When It

Question 61

Question 61

Multiple Choice

Southwest Airlines gained access to the Atlanta market when it purchased Air Tran.This is an example of a change in Southwest's


A) industry niche.
B) synergy.
C) scope.
D) resource deployment.
E) entropy.

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