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Kmart Has Struggled for Years Competing with Wal-Mart and Target

Question 41

Multiple Choice

Kmart has struggled for years competing with Wal-Mart and Target.It tried celebrity labels,but that did not help.It cannot lower prices as low as Wal-Mart,because it does not have the distribution expertise.This is an example of a(n) ____ strategy.


A) prospector
B) defender
C) reactor
D) rescuer
E) analyzer

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