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A(n)____ Is Usually a Middle Manager Who Learns About a New

Question 52

Multiple Choice

A(n) ____ is usually a middle manager who learns about a new product or service idea and becomes committed to it.This manager helps the inventor overcome resistance to change and convinces others to take the innovation seriously.


A) sponsor
B) venture capitalist
C) informational leader
D) product champion
E) transformational leader

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