Earthlink Is Interested in Achieving Name Recognition with Grassroots America

Multiple Choice

Earthlink is interested in achieving name recognition with grassroots America.Its marketing department has developed three possible plans,all of which involve the sponsorship of country music concerts.Using ____ thinking,the manager was able to see that while the performers are all country music singers,each appeals to a different segment of the country music market.

A) congruent
B) convergent
C) digressive
D) divergent
E) constructive