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A Significant Downside to Network Externalities Is That

Question 15

Multiple Choice

A significant downside to network externalities is that


A) there may be large switching costs to consumers for changing products so that consumers end up using products with inferior technologies.
B) firms may network with unethical suppliers or distributors.
C) the costs of hiring celebrity endorsements may be very high.
D) there may be large switching costs to firms changing technologies.

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