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Which of the Following Can a Firm Use to Defend

Question 71

Multiple Choice

Which of the following can a firm use to defend a successful product's brand name?


A) The firm can obtain a patent on the brand name.
B) The firm can apply for a trademark to ban other firms from using the product's name.
C) The firm can increase the amount it spends on advertising for the product.
D) The firm can attempt to copyright the brand name.

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