The Most Important of the Factors That Make a Firm

Multiple Choice

The most important of the factors that make a firm successful and that can be controlled by the firm's owners and managers are

A) the establishment of trademarks for its products and the aggressive defense of those trademarks.
B) lobbying government to erect or enforce entry barriers in its markets and the marketing of its products as widely as possible.
C) the differentiation of its products and the production of products at a lower average cost than competing firms.
D) the selection of the prices of its products and the selection of the most productive and loyal employees.