Multiple Choice
RFM analysis is used to analyze and rank customers according to their ________.
A) purchasing patterns
B) propensity to respond to marketing stimulus
C) socio-economic status
D) motivation and needs
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q10: A(n)_ is a complicated set of possibly
Q12: Matt, a sales analyst, predicts the sale
Q13: Which of the following is an example
Q16: _ is a concept that computer systems
Q17: Define business intelligence (BI)and BI systems.
Q18: _ is the process of obtaining, cleaning,
Q19: In large organizations, a group of people
Q30: In expert systems, the programs that process
Q94: Describe the functions of data warehouses and
Q97: Describe the features of a data mart.