Samuel, a Researcher, Deduces That Single Women Between the Ages

Multiple Choice

Samuel, a researcher, deduces that single women between the ages of 25 and 30, who usually live in the suburbs and make thrifty purchases, prefer a particular brand of washing machines. In this case, Samuel uses ________ to understand customer behavior.

A) supervised data mining
B) cluster analysis
C) neural networks
D) market-basket analysis