Marco Recently Bought a Smartphone from Bluetex, a Leading Electronics

Multiple Choice

Marco recently bought a smartphone from Bluetex, a leading electronics company. He was very disappointed with the low battery backup of the phone and posted his reviews on Facebook. Steve, one of Marco's friends, had had a similar experience with Bluetex, and he added to Marco's negative comments about the product. The primary risk Bluetex faces in this situation is the ________.

A) loss of control
B) loss of credibility
C) lack of privacy
D) lack of investment